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HTML (HyperText Markup Language) is a markup language used to structure and format the content of a web page. HTML consists of a series of elements, which are represented by tags, that describe the various parts of a web page such as headings, paragraphs, lists, links, and images. The purpose of HTML is to provide a way to describe the structure and content of a web page in a standardized format that web browsers can interpret. HTML is the building block of the web and is used to create web pages that can be accessed via the internet.